In general, CRMs support in requirements like contacts, opportunities and providing leads, whereas some need an additional asset of states that a customer looks out for before turning in to sign. Thereby, to customize these states the sales person might have to enter the data or qualifiers of the customer who is willing to sign in, which is possible only with custom implementation provided by CRM.
Interestingly, with every upgrade of it Microsoft Dynamics CRM offers more robust features, functional efficiency and add-on tools that help you get over the competition. Although it offers a remarkable approach towards the integration, lack of updated exposure towards the upgrades and old strategic planning without the assistance from expertise will leave the company incompetent at the market.